Thursday 28 March 2013

How to filter my IP address and visits to my own site from Google Analytics data

How to make sure your visits to your website are not included in your Google Analytics data.




http://www.youtube.com/watch?v=nN8HqWxl40Y&feature=youtu.be


Topics discussed:
1. How to find your IP address
2. How to create a Google Analytics Profile
3. How to create a Filter and add it to the Profile

My name’s Tony Radford and in this short video I’m going to show you how to filter-out your IP address from your Google Analytics data. Now, why would you want to do that? Basically if you don’t remove your IP address from your results can mistake your own browsing activity for that of your web visitors. It’s pretty easy to do.

The first thing we need is our own IP address and we get that really simply. Just go to a new tab, go to the Google search bar and type something like what is my ip address. And there we go. So I’ll just copy that, paste it in here (notepad).

Then I go to the account I want to apply the filter to. So here’s my account. Now, we need to go into the admin area and what we need to do is to create a new profile. And when we create the profile we’ll add the filter. You create a new profile because we want to make sure we have one profile that’s got all the data that we haven’t done any filtering on, so that we can always fall-back to that profile if we want to see the full picture.

So I’m creating a new profile. It’s very simple. First thing we need to do is create the profile name. So … for example Block my IP address. Click on the time zone. And then we click create profile.

Then we create the actual filter. Add new filter. Filter name … Block my IP. Now filter type. We’re going to us a predefined filter, but it is possible to create custom filters and you can create some pretty complicated filters that way, but this is quite simple so … Our predefined filter is Exclude … Traffic from the IP addresses … that are equal to our IP address. So we just grab our IP address and click Save.

Now, our Profile with its Filter is selected, so if we go into the reporting we’ll see all the traffic that’s from my IP address actually filtered-out of the results we’ll have a much clearer picture of what’s actually really happening in your Google Analytics data.

Thanks very much.

How to filter my IP address and visits to my own site from Google Analytics data